Personal Brand, Like It or Not, You Already Have One!

Utkarsh Narang
Sep 23, 2025
2 min read

July 14, 2025

Welcome to another beautiful week. This is a part of my life shared with you. If something hits home, write back. I love conversations. This is Weekly Spark #9.

I have always wanted to have and build platforms to express my voice.

It is a journey, though. I used to feel why does the world need another book, TEDx talk, personal brand, product, service… don’t we have enough already.

But then I realised, we are all unique.

Our voice, who we are, how we influence, everything is unique.

We have a personal brand, too. Whether we like it or not.

It’s not a logo. It’s not a LinkedIn banner. It’s not your job title or your number of followers.

It’s this: What people say about you when you’re not in the room.

👀 Personal Brand Is Happening Anyway

You already have one. If you don’t shape it intentionally, it gets shaped for you by assumptions, impressions, and random moments.

Maybe you’re seen as dependable. Or disorganised.

Maybe you’re perceived as too quiet. Or too aggressive. Or just… there.

The question is: Are you okay with that version of your story?

And at the end of the day, a Personal Brand matters. Whether you’re a founder, a freelancer, a team member, or a leader, your brand either attracts opportunity or repels it.

💡 So, How Do You Build It Intentionally?

Here’s where I started—and where you can too:

Clarify your values – What do you stand for? What won’t you compromise on?
Choose your voice – Are you bold? Empathetic? Curious? Quirky? Own it.
Be consistent – Across conversations, content, and presence.
Show your work – Don’t just tell us who you are. Show us. Share your process, not just the outcome.
Reflect often – Ask: “Is this the version of me I want to project?”

PS - The Ignite Life Journal is a great tool to help you build intention. Buy it now on Amazon.

🎯 Final Spark

If you don’t tell your story, someone else will write it for you.

The brand called you deserves intention, clarity, and care. You don’t need to be loud.

Just real. Just deliberate.

With purpose, Utkarsh (Coach | Brand Storyteller | Your quiet push toward clarity)

PS - Listen to this intense podcast episode I did recently with Mel Yu! She has a powerful story to share and is focused on telling it to the world in beautiful ways.